MacVoices
The talk of the Apple community

Charlotte Henry and Chuck Joiner discuss why Apple TV+ still feels undervalued despite an expanding slate of films, kids programming, awards recognition, and sports success. They highlight Outcome, My Brother the Minotaur, Slow Horses, and F1, examine how awards signal depth across genres, and explore how live sports, global stars, and the Sports app are helping broaden Apple TV’s reach. 

Show Notes:

Chapters:

0:00 Introduction and Apple TV+ as an overlooked platform

1:04 Why Apple TV+ still feels undervalued in streaming

4:25 Apple TV+ star power and the film Outcome

8:32 Why kids and family programming deserve more attention

11:19 Awards season recognition for films and series

14:08 Tech, Hollywood, and AI’s growing influence

17:27 Range of nominations as a sign of platform quality

19:23 F1’s first race success on Apple TV+

21:31 Vision Pro and immersive F1 viewing possibilities

22:53 Motorsports strategy and the Drive to Survive deal

26:07 Global sports impact of superstar players on MLS

31:27 Friday Night Baseball returns and sports expansion

32:36 Revisiting the Apple Sports app

35:20 What’s next to watch and preview of Shrinking

Links:

Apple Original Films unveils trailer for “Outcome”
https://www.apple.com/tv-pr/news/2026/03/apple-original-films-unveils-trailer-for-outcome/

Apple TV announces “My Brother the Minotaur,” an all-new kids and family adventure series premiering globally Friday, April 24
https://www.apple.com/tv-pr/news/2026/03/apple-tv-announces-my-brother-the-minotaur-an-all-new-kids-and-family-adventure-series-premiering-globally-friday-april-24/

Apple’s acclaimed feature “F1” scores Best Sound at the 98th Annual Academy Awards
https://www.apple.com/tv-pr/news/2026/03/apples-acclaimed-feature-f1-scores-best-sound-at-the-98th-annual-academy-awards/

Apple TV's ‘Slow Horses' Nominated For Two Royal Television Programme Awards
https://appleworld.today/2026/03/apple-tvs-slow-horses-nominated-for-two-royal-television-programme-awards/

Apple TV scores its first F1 victory over ESPN viewership
https://9to5mac.com/2026/03/12/apple-tv-scores-its-first-f1-victory-over-espn-viewership/

The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
https://www.sportcal.com/newsletters/the-la-effect-ohtani-son-and-the-new-wave-of-asian-sponsorship-in-us-sports/

Guests:

Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, FacebookInstagram and TikTok.

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Direct download: MV26105.mp3
Category:podcasts -- posted at: 7:30pm EDT

Apple’s measured AI strategy is the topic of a compelling article by Horace Dediu, arguing that restraint and flexibility may prove smarter than heavy investment. Chuck JoinerDavid GinsburgMarty JenciusBrian Flanigan-ArthursJim ReaWeb BixbyEric Bolden, and Jeff Gamet discuss the conclusions before moving on to improvements in voice assistant reliability, the collapse of Samsung’s tri-fold phone, and Apple’s cautious stance on foldables. The conversation wraps up with AI hardware experiments, increased Claude access, and new private workspace tools that signal a shift toward more personalized computing environments from both new and legacy players. 

This edition of MacVoices is sponsored by Squarespace. Go to Squarespace.com/macvoices and click "enter an offer code" under the pricing and put in the code "macvoices" to receive a 10% discount. Squarespace: Everything you need to create an exceptional website.

This MacVoices is supported by HelloFresh, America's #1 Meal Kit. Go to http://hellofresh.com/macvoices10fm to Get 10 free meals + a FREE Zwilling
Knife (a $144.99 value) on your third box. Offer valid while supplies last. Free meals applied as discount on first box, new subscribers only, varies by plan.

Show Notes:

Chapters:

0:00 Apple’s AI strategy and industry perspective
1:59 Long-term approach vs AI hype
7:00 Voice assistant improvements and real-world use
11:29 Samsung trifold cancellation and market reaction
13:25 Foldables, durability, and pricing concerns
15:54 Why Apple is cautious on foldables
21:15 Perplexity’s AI computer concept
25:08 Claude usage expansion and user experience
26:18 AI reliability and comparison of tools
27:53 WordPress private workspace concept
29:10 Future of personal AI environments

Links:

The most brilliant move in corporate history?
https://asymco.com/2026/03/10/the-most-brilliant-move-in-corporate-history/

Samsung discontinues its Galaxy Z TriFold after just three months
https://www.theverge.com/tech/895879/samsung-galaxy-z-trifold-discontinued-stock-sold-out

Perplexity’s Personal Computer is a Mac mini running an AI OS
https://www.macworld.com/article/3086893/perplexitys-personal-computer-is-a-mac-mini-running-an-ai-os.html

Anthropic is doubling Claude's usage limits during off-peak hours for the next two weeks
https://www.engadget.com/ai/anthropic-is-doubling-claudes-usage-limits-during-off-peak-hours-for-the-next-two-weeks-163645928.html

WordPress debuts a private workspace that runs in your browser via a new service, my.WordPress.net
https://techcrunch.com/2026/03/11/wordpress-debuts-a-private-workspace-that-runs-in-your-browser-via-a-new-service-my-wordpress-net/

Guests:

Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky.

Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitterby email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast.

Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud.

Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer’s Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet.

David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud.

Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,’ including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC).

Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He’s been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon.

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Direct download: MV26104.mp3
Category:podcasts -- posted at: 12:50pm EDT